Marketing Uncensored Youtube

Cracker Barrel spent $700 million to modernize their brand. Then bailed after two weeks.In this episode, Sam and Collin break down why most rebrands fail—and why the brands that should know better keep making the same dumb mistakes. From Cracker Barrel to Jaguar to HBO Max, this is a masterclass in how to destroy brand equity overnight.

In the inaugural episode of Marketing Uncensored, hosts Sam Tomlinson and Collin Slattery discuss the recent Google Marketing Live event, sharing their thoughts on the implications of AI in search and advertising.

Memorial Day flopped. Tariffs are up. Consumers are broke. And your best idea is still “20% off”? In this episode, Sam and Collin break down why most promotions suck, how to actually run one that works, and why your 10% discount is costing you way more than you think.

Let’s be clear: agencies screw up. But so do clients. In this brutally honest episode, Sam and Collin dissect the agency-client dynamic—why it breaks, who’s to blame (spoiler: probably you), and how to actually build a partnership that doesn’t crash and burn in 90 days.

Everyone loves to talk about performance. But almost no one knows how to measure it. In this episode, Sam and Collin expose why most attribution models are garbage and explain how incrementality testing actually tells you what’s working. They break down holdout tests, show you how to spot non-incremental spend, and make the case for owning your own measurement—because trusting vendors is a great way to light money on fire.