Marketing Uncensored Youtube

Colin and Sam field audience questions and give their correct opinions on everything from hiring junior marketers to dealing with Meta’s health data blackout. It’s a full mailbag of rants, real talk, and ruthless hiring advice. Also: why programmatic might not be dead, why the U.S. should win the AI arms race, and why your attribution tool is probably useless.

Everyone uses YouTube. Almost no one advertises there. In this episode, Sam and Collin break down why YouTube is the most underpriced ad inventory on the internet and why brands are still too lazy, scared, or clueless to make it work.

Everyone loves to talk about performance. But almost no one knows how to measure it. In this episode, Sam and Collin expose why most attribution models are garbage and explain how incrementality testing actually tells you what’s working. They break down holdout tests, show you how to spot non-incremental spend, and make the case for owning your own measurement—because trusting vendors is a great way to light money on fire.

Let’s be clear: agencies screw up. But so do clients. In this brutally honest episode, Sam and Collin dissect the agency-client dynamic—why it breaks, who’s to blame (spoiler: probably you), and how to actually build a partnership that doesn’t crash and burn in 90 days.

Memorial Day flopped. Tariffs are up. Consumers are broke. And your best idea is still “20% off”? In this episode, Sam and Collin break down why most promotions suck, how to actually run one that works, and why your 10% discount is costing you way more than you think.